Two Ways To Market
Which marketing is more effective?
“Let me tell you about our best ever chocolate cake. All of the ingredients are sourced locally.
The butter is hand churned from the milk of Brown Swiss cows...
Tuesday, 21 July 2015
What Does This Advertising Do?
Posted on 03:13by Unknown with No comments
What Does This Advertising Do?
It’s
easy to erect a billboard that broadcasts to everyone—far harder to
build a bridge to meaningful engagement with the people who matter.
If it’s not helping you to get closer...
Betting On Maybe
Posted on 03:12by Unknown with No comments
Betting On Maybe
There are many reasons why Melbourne has been crowned World’s Most Liveable City
four years running—great coffee is just one. It’s impossible to walk a
hundred metres in any direction without stumbling...
Reasons To Choose
Posted on 03:12by Unknown with No comments
Reasons To Choose
Reasons are at the heart of all marketing.
Our marketing aims to give people reasons to choose—an explanation or
a nudge about why they should buy. The biggest mistake we make is
failing to match...
Amplify The Good
Posted on 03:11by Unknown with No comments
Amplify The Good
As
soon as she handed the keycard for the upgraded room to the formerly
disgruntled (now beaming) guest, the receptionist smiled and handed her a
second card. Her eyes held those of the woman...
Traditional Marketing Vs. New Marketing
Posted on 03:10by Unknown with No comments
Traditional Marketing Vs. New Marketing
We
recoil from the traditional marketing tactics that we are exposed to
every day. We install ad blockers and put up barriers that help us to
keep interruptions at bay. We recognise...
The Purpose Of A Billboard
Posted on 03:10by Unknown with No comments
The Purpose Of A Billboard
The
purpose of a billboard is to interrupt as many people as possible, to
create awareness not necessarily impact, to broadcast instead of engage.
I’ve passed a lot of forgettable billboards,...
The Most Important Lens We Have
Posted on 03:09by Unknown with No comments
The Most Important Lens We Have
As
business owners and team leaders we view our businesses through various
lenses. We have a financial lens, a success lens, a marketing lens, a
service lens and on and on depending...
The Premium Story
Posted on 03:09by Unknown with No comments
The Premium Story
It
was just a short internal flight, you barely enough time to get
comfortable in your seat—46 minutes to be exact. That didn’t stop the
guy who had mistakenly been ‘downgraded’ from business class...
What’s Your Customer’s Worldview?
Posted on 03:08by Unknown with No comments
What’s Your Customer’s Worldview?
It
was 10 am and the queue at the cafe serving coffee that’s less than 48
hours out of the roaster was ridiculously long. The line moved
impossibly slowly, and yet not a single person...
The Ideal Customer
Posted on 03:07by Unknown with No comments
The Ideal Customer
The ideal customer
Doesn’t worry about what the product costs.
Tells her friends about your service.
Gives you her undivided attention.
Would never consider switching.
Always listens when you talk.
Doesn’t...
Is Brand Storytelling Dead?
Posted on 03:07by Unknown with No comments
Is Brand Storytelling Dead?
When Shaun
sent through a link to an article declaring ‘storytelling dead’ and
asked me to comment, I wasn’t at all surprised to read what followed.
The piece suggested that because attention...
No Big Pitch Required
Posted on 03:06by Unknown with No comments
No Big Pitch Required
It
was nudging 6pm and Kelly was the last customer at the salon on a cold
and dark winter evening. As she pulled out her credit card at the point
of sale she noticed a discreet, but pretty display...
The Reasons People Buy From You
Posted on 03:06by Unknown with No comments
The Reasons People Buy From You
“People tell us who they are, but we ignore it because we want them to be who we want them to be.“
—Donald Draper,
‘The Summer Man,’ Mad Men, season 4
Our customer’s motivations have...
Wednesday, 24 June 2015
Salar de Uyuni, Bolivia beautiful place Review and HD Photos
Posted on 05:00by Unknown with No comments

Salar de Uyuni, Bolivia beautiful place Review and HD PhotosThe world's largest salt flat sits at a lofty 3653m (11,985ft) and blankets an amazing 12,000 sq km (4633 sq mi). It was part of a prehistoric salt lake, Lago...
ANGKOR WAT, CAMBODIA Beautiful Place and HD Photos
Posted on 04:59by Unknown with No comments

ANGKOR WAT, CAMBODIA Beautiful Place and HD PhotosAlthough the trees that surround Angkor have been tamed, it is still possible to imagine how this ancient city was “lost” to the outside world for centuries until the...
PYRAMID OF KUKULCÁN, Chichen Itza - MEXICO
Posted on 04:58by Unknown with No comments

PYRAMID OF KUKULCÁN, Chichen Itza - MEXICOSitting at the centre of the ancient Mayan site of Chichen Itza on the Yucatan peninsula in Mexico, the pyramid of Kukulcan has a pleasing symmetry and an imposing bulk, but...
Varanasi, India
Posted on 04:57by Unknown with No comments

Varanasi, India Reputed to be the oldest living city in the world, having been continually inhabited for more than 4000 years, Varanasi (formerly Benares) is also one of the holiest places of Hinduism. It is so...
Saint Peter’s Basilica, Vatican City and HD Photos
Posted on 04:56by Unknown with No comments

Saint Peter’s Basilica, Vatican City and HD PhotosSaint Peter´s Basilica is simbol of the force and the platform which, when the time again became ripe, would explode as the glorious centre of a rejuvenated Rome. By...
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