Tuesday, 21 July 2015

Two Ways To Market

Two Ways To Market Which marketing is more effective? “Let me tell you about our best ever chocolate cake. All of the ingredients are sourced locally. The butter is hand churned from the milk of Brown Swiss cows...

What Does This Advertising Do?

What Does This Advertising Do? It’s easy to erect a billboard that broadcasts to everyone—far harder to build a bridge to meaningful engagement with the people who matter. If it’s not helping you to get closer...

Betting On Maybe

Betting On Maybe There are many reasons why Melbourne has been crowned World’s Most Liveable City four years running—great coffee is just one. It’s impossible to walk a hundred metres in any direction without stumbling...

Reasons To Choose

Reasons To Choose Reasons are at the heart of all marketing. Our marketing aims to give people reasons to choose—an explanation or a nudge about why they should buy. The biggest mistake we make is failing to match...

Amplify The Good

Amplify The Good As soon as she handed the keycard for the upgraded room to the formerly disgruntled (now beaming) guest, the receptionist smiled and handed her a second card. Her eyes held those of the woman...

Traditional Marketing Vs. New Marketing

Traditional Marketing Vs. New Marketing We recoil from the traditional marketing tactics that we are exposed to every day. We install ad blockers and put up barriers that help us to keep interruptions at bay. We recognise...

The Purpose Of A Billboard

The Purpose Of A Billboard The purpose of a billboard is to interrupt as many people as possible, to create awareness not necessarily impact, to broadcast instead of engage. I’ve passed a lot of forgettable billboards,...

The Most Important Lens We Have

The Most Important Lens We Have As business owners and team leaders we view our businesses through various lenses. We have a financial lens, a success lens, a marketing lens, a service lens and on and on depending...

The Premium Story

The Premium Story It was just a short internal flight, you barely enough time to get comfortable in your seat—46 minutes to be exact. That didn’t stop the guy who had mistakenly been ‘downgraded’ from business class...

What’s Your Customer’s Worldview?

What’s Your Customer’s Worldview? It was 10 am and the queue at the cafe serving coffee that’s less than 48 hours out of the roaster was ridiculously long. The line moved impossibly slowly, and yet not a single person...

The Ideal Customer

The Ideal Customer The ideal customer Doesn’t worry about what the product costs. Tells her friends about your service. Gives you her undivided attention. Would never consider switching. Always listens when you talk. Doesn’t...

Is Brand Storytelling Dead?

Is Brand Storytelling Dead? When Shaun sent through a link to an article declaring ‘storytelling dead’ and asked me to comment, I wasn’t at all surprised to read what followed. The piece suggested that because attention...

No Big Pitch Required

No Big Pitch Required It was nudging 6pm and Kelly was the last customer at the salon on a cold and dark winter evening. As she pulled out her credit card at the point of sale she noticed a discreet, but pretty display...

The Reasons People Buy From You

The Reasons People Buy From You “People tell us who they are, but we ignore it because we want them to be who we want them to be.“ —Donald Draper, ‘The Summer Man,’ Mad Men, season 4 Our customer’s motivations have...

Wednesday, 24 June 2015

PYRAMID OF KUKULCÁN, Chichen Itza - MEXICO

PYRAMID OF KUKULCÁN, Chichen Itza - MEXICOSitting at the centre of the ancient Mayan site of Chichen Itza on the Yucatan peninsula in Mexico, the pyramid of Kukulcan has a pleasing symmetry and an imposing bulk, but...

Varanasi, India

Varanasi, India Reputed to be the oldest living city in the world, having been continually inhabited for more than 4000 years, Varanasi (formerly Benares) is also one of the holiest places of Hinduism. It is so...